MobiBranch Identity & Launch Campaign

SCCCU needed a way to bring banking services directly into the community — but a plain truck wasn’t going to cut it. We created MobiBranch from the ground up: a complete identity for a mobile branch, including an original hand-drawn character, vehicle wrap, and supporting collateral designed to feel approachable, recognizable, and human.
The result is a vehicle that functions as a branch, a billboard, and a community connector all at once. Members smile when they see it. They know immediately what it is and why it’s there.
2026 Americas Credit Union Diamond Award — Category’s Best, Retail Display & Merchandising