About Me

Any designer can line things up on a grid and pick a nice font.

And any AI can spit out a web page. Translating how someone describes a brand or a product into a visual language? That takes skill. And I love when someone hands me a website, a logo, a presentation and says, “something is wrong with this but we don’t know what.” That’s a good challenge. I take it apart and ask why is this here? Do we need it? Does it work together? Can you read it when it’s tiny? Or huge? Or on a hat? Does it need a total makeover or maybe just some new accessories? Once I can see the the foundation, the plans and the goal, then I get to work. I make it functional, legible and beautiful. I ask questions and communicate along the way. I don’t trash anyone else’s work. We’re all doing our best. I hate buzzwords but love slang. And I can speak corporate jive when needed. I just choose not to because nobody really wants that including me. If this sounds like your kind of process, I’m your kind of designer. Let’s chat.