All ideas streamlined into a single flow of creativity. Smiltė.

LA offices

Good Company Identity

About this project:

Good Company creates opportunities and experiences designed to help women embrace and embark on life’s challenges, big and small. They primarily connect and share through Instagram, and needed an identity that would work well on the platform. Alica & Desi already had great inspiration and a solid vision for what they wanted. A much-loved watercolor led us to a flexible color palette and a way to keep their posts on brand and connected.