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Brand Style Guide

Santa Cruz Community Credit Union serves a diverse community, and their personality is reflected in the vibrant colors of the logo. Brilliant orange, chartreuse, and teal represent the positive spirit and unique California culture of the Credit Union. But they can be tricky to work with. To balance and ground these vibrant colors, I added a secondary palette of natural colors in contrasting shades and refined the way SCCCU implements their primary brand. Now the orange, chartreuse and teal can be a pop of color against a light or dark background, and the brand feels more connected. The style guide brings all of the elements together into a cohesive overview and guides all marketing efforts.