Gilmer Brand Refresh

Gilmer had been operating with an inconsistent visual identity for years: a bright, flat yellow that felt more construction site than industrial authority, a logo that varied across applications, and materials that looked like they came from different companies entirely. The refresh started with the mark itself, refined and modernized with consistent weight and single-color versions built for real-world use across dark backgrounds, embroidery, signage, and print. The yellow was deepened to a warmer, richer tone that reads as industrial strength rather than caution tape. From there the system was built out: proposal documents, a presentation template, trade show booth and materials, and a website refresh. All unified under one cohesive identity.