All ideas streamlined into a single flow of creativity. Smiltė.

LA offices
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Hawkeye Brands

About this project

Christina Hawkins is a busy lady. A certified dog behaviorist, she trains dogs for tracking and protection and specializes in difficult cases. She breeds and trains a type of mastiff called the Cane Corso, and boards and trains many other dogs as well. In her spare time she grows organic herbs and produce. The Hawkeye identity system needs to encompass all her endeavors with several unique but unified logos. I started with a simple type lockup for Hawkeye, and then expanded it to work with Hawkeye Kennels, Hawkeye Cane Corso, and Hawkeye Hollow. Each sister identity has several components that can be mixed and matched to create everything from signage to t-shirts to promotional items.